Our targets:
People who are educated, want to write memoirs
Obsessive documentors
Ego-centric people who want to control their message
WWII/Group specific
Reference-y, encyclopedic, wiki
People with kids
Atheists
Morbidly curious
History buffs
People whose stories are interesting
People who want to be remembered
People who want to live forever
Also:
-People don't want to dwell on death--fear of death?
-Focus on life
-Cultures and death rituals
-Similar: caringbridge.com
-Is there a middle ground; not public and just private
-how do you control the virtual haunting?
-branding is about life
-it's morbid
-will there be public comments?
-what do you do about the virtual desecrators?
-how do you control your image?
-tone
-fun or serious?; also, taboos
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