Our Commerial Spot

SCRIPT:

((fade-in soft music))

((Actress)) [aged 60+ -- wide shot -- walking outside next to trees holding flowers]

"I just love keeping in touch with my kids and grandkids"

[shot goes tight to face]

"... and I died 2 years ago"

[start video of older woman typing on laptop on picnic bench"

((announcer))

"You don't have to say goodbye... now, there's Float-dot-com"

[start vid of website mock-up]

((announcer))
At Float, you can write about your life, and be in control of how you'll always be remembered. Keep your family updated on health news that mattered to you.
Also... our social networking tools allow you to keep sending messages through your favorite sites long after you're physically gone.

[shot of guy in office talking on phone, looking at computer]

((Actor)) "hey, sis, do you see mom's latest update on Float? She's having dinner with Elvis!"

[shot of same older actress on laptop again]

((announcer)) "and make sure your family knows... you'll always remember those important days."

[shot of delivery person handing flowers to woman in office -- who takes out a card and starts reading]

((young actress)) "Mom never forgets my birthday... she was such a wonderful woman"

[video of same older lady on laptop]

((announcer))
Set up your free profile at Float-dot-com today.. and invite loved ones who you never want to let go.

[tight shot of older woman's face]

((Older actress)) "I'm not dead... I'm Floating"

[end on graphic with website name and catch phrase "live forever"]
((announcer))
"Float-dot-com... Live Forever."

[end script]

Comments from group members:
Song for ending "Float on" by modest mouse http://www.youtube.com/watch?v=f5Vzrfkg-HY